The studio explores emerging ideas, technologies, and cultural shifts to create experiences that deepen our sense of feeling.
Mattering is the London based creative practice of Curtis Baigent & Norra Abdul Rahim. We welcome collaboration inquiries from institutions, brands, and cultural spaces.
Previous Partnerships—Bjork, Samsung, Google, Apple, Space10, Modem, Nike, Hyundai, Olympic Foundation Culture & Heritage, Meta, Yuga Labs, Zaha Hadid.
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Our practice spans multiple forms of making and inquiry including:
1. Research & Development.
2. Visual Communication & Design.
3. Spatial & Interactive Experiences.
Previous Partnerships—Bjork, Samsung, Google, Apple, Space10, Modem, Nike, Hyundai, Olympic Foundation Culture & Heritage, Meta, Yuga Labs, Zaha Hadid.
—
Our practice spans multiple forms of making and inquiry including:
1. Research & Development.
2. Visual Communication & Design.
3. Spatial & Interactive Experiences.
→ Imbue 🔗
How can breath become a shared sensory language that connects us?
‘Imbue’ is a multi-sensory installation that connects you to your breath, and yourself to others.
A mixed media generative system of improvised Dionysian inquiry.
‘We Experience Two Systems Navigating the Concept of Hedonism’ is a prototype for a portable, unscripted theatrical simulation where two systems grapple with the idea of hedonism together.
Their conversations, movements, and the cameras watching them all play out in real-time, improvised within the design of our system.
A generative installation exploring arrangements shaped through a light touch, chance and open outcomes.
Humanoid Counterparts 🔗
An investigation into our collective ego and the emotional need to create machines that look like us.
The visual development aims to heighten the feeling of the rapidly dissolving divide between human and non-human in our daily experience.